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NEWS
FOR IMMEDIATE RELEASE
BORIS POBEREZSKY NAMED SHIRA CHIEF EXECUTIVE OFFICER
Brings track record as business builder to lead introduction
of new solutions for delivering prepress production
and workflow over the Internet
NEWTON, MA, March 12, 2002 – Shira Computers, LTD., creator
of automated preprint production and workflow management solutions
for the worldwide prepress, printing and publishing markets, announced
that Boris Poberezsky has been appointed President and CEO. Mr.
Poberezsky is an experienced executive with more than 20 years of
management experience in the electronic prepress, printing, publishing
and digital imaging industries.
Mr. Poberezsky held the position of Vice President of Marketing
with Scitex America and CreoScitex before joining Shira. Mr. Poberezsky
holds a Master of Business Administration degree from Boston University,
and a Master of Science in Electrical Engineering.
"We are pleased that Boris has agreed to lead the Shira team.
He brings a wealth of business, market, and technical understanding
to a group that is positioned to re-emerge as a market leader with
a new line of Web-based workflow solutions. His experience in driving
the introduction of innovative products and services is critical
to Shira’s growth in the world market,” said Robert
Graifman, Chairman of the Shira board of directors,
“He has done it all – from directing customer focused
product development, and devising and executing marketing strategies
from channel to direct corporate sales.”
“This is an exciting time in Shira’s development for
me to be joining the company,” said Poberezsky. “Our
integrated software solution is poised to be a significant enabler
throughout the value chain. Our solutions focus on our customer’s
obstacles and market trends including leveraging the Internet and
broadband as a conduit as well as joining disparate resources in
a collaborative environment. Some of the top industry players use
our technology to create and maintain critical business advantages.”
ABOUT
SHIRA
Shira Computers, LTD. develops and provides digital preprint workflow
solutions that include support for native PDF workflows. Shira’s
scalable and vendor-independent solutions are designed to automate
the prepress production process for prepress, printing and publishing
firms. Shira’s workflow management solutions including Shira’s
automated end-to-end solution, Xpressi, and Shira classic modular
solutions including ShiraRIP, Shira CEPStoPS, Shira Trapping, Shira
MediaSaver, Shira UCR/GCR, and others.
Shira was founded in 1987 and is a wholly owned subsidiary of Vyyo
Inc., (Nasdaq: VYYO), a global supplier of broadband fixed wireless
systems. Visit Shira at www.shira.com, or call us at 888-340-0620
This press release contains forward-looking statements including,
among others, statements regarding the Shira’s future success
and profitability in the market and the success of the relationship
of Shira and Mr. Poberezsky in his new role.
These statements involve risks and uncertainties, and actual events
and results may differ materially from those projected in these
forward-looking statements as a result of several factors, including
but not limited to, whether Shira is successful in developing and
marketing its new line of network-based workflow solutions, whether
Shira is successful in becoming a leader in the prepress and publishing
software markets, the success of Shira’s relationships with
its existing and new customers, and whether Shira and Mr. Poberezsky
are successful in achieving the expectations of Mr. Poberezsky’s
new role with Shira.
Shira, the Shira logo, and Xpressi are trademarks of Shira, Inc.
All other product names, service marks, and trademarks mentioned
herein are trademarks of their respective owners.
For more information contact:
Public Relations
Shira, Incorporated
888-340-0620
pr@shira.com
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