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NEWS
FOR IMMEDIATE RELEASE
SHIRA NAMES SCOTT CHAMPEAU VICE PRESIDENT
OF MARKETING AND PRODUCT MANAGEMENT
Brings diverse world market knowledge and proven
product leadership
in
prepress, print and Internet
NEWTON, MA, May 22, 2002 – Shira Computers, LTD., creator
of automated preprint production and workflow management solutions
for the worldwide prepress, printing and publishing markets, announced
that Scott Champeau has been appointed Vice President of Marketing.
Mr. Champeau brings 15 years of marketing and management experience
in the electronic prepress and emerging high-tech Internet marketplaces.
In the role of Vice President of Marketing and Product Management,
Mr. Champeau is responsible for world wide strategic business, marketing
and product direction, business development, and the development
of the global Shira brand.
"Scott brings experience and diverse world market knowledge
to the Shira group. He is respected and has deep roots in the industry,
and he has played a major role in defining and bringing to market
recognizable, award winning technology for over a decade. We couldn’t
be happier with his choice to join us,” said Boris Poberezsky,
President and CEO of Shira.
Prior to joining Shira, Mr. Champeau directed marketing activities
at iKnowledge, a content technology and distribution solution provider
for Global 2000 companies. He was also formerly associated with
Scitex America Corporation where he successfully positioned cutting
edge technology in the printing and prepress industry. Mr. Champeau
is a founding member of the Print On-Demand Initiative (PODi) that
today includes industry-leading members such as Adobe, Xerox Corporation,
Canon, and Hewlett-Packard. He is an active member of the Massachusetts
Interactive Media Council (MIMC) and the Broadband Content Delivery
Forum (BCDF), and sat on the Printing Industries of America (PIA)-
Digital Printing Council- Vendor Advisory Committee. Scott holds
degrees in industrial technology and printing and publishing from
the University of Wisconsin.
ABOUT
SHIRA
Shira Computers, LTD. develops and provides digital preprint workflow
solutions that include support for native PDF workflows. Shira’s
scalable and vendor-independent solutions are designed to automate
the prepress production process for prepress, printing and publishing
firms. Shira’s workflow management solutions including Shira’s
automated end-to-end solution, Xpressi, and Shira classic modular
solutions including ShiraRIP, Shira CEPStoPS, Shira Trapping, Shira
MediaSaver, Shira UCR/GCR, and others.
Shira was founded in 1987 and is a wholly owned subsidiary of Vyyo
Inc., (Nasdaq: VYYO), a global supplier of broadband fixed wireless
systems. Visit Shira at www.shira.com, or call us at 888-340-0620
This press release contains forward-looking statements including,
among others, statements regarding the Shira’s future success
and profitability in the market and the success of the relationship
of Shira and Mr. Champeau in his new role.
These statements involve risks and uncertainties, and actual events
and results may differ materially from those projected in these
forward-looking statements as a result of several factors, including
but not limited to, whether Shira is successful in developing and
marketing its new line of Web-based workflow solutions, whether
Shira is successful in becoming a leader in the prepress and publishing
software markets, the success of Shira’s relationships with
its existing and new customers, and whether Shira and Mr.Champeau
are successful in achieving the expectations of Mr. Champeau’s
new role with Shira.
Shira, the Shira logo, and Xpressi are trademarks of Shira, Inc.
All other product names, service marks, and trademarks mentioned
herein are trademarks of their respective owners.
For more information contact:
Public Relations / Scott Champeau
Shira, Incorporated
888-340-0620
pr@shira.com
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