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NEWS
FOR IMMEDIATE RELEASE
SHIRA
PROMOTES BROOKE BOARDER TO VICE PRESIDENT OF SALES,
EXPANDS MANAGEMENT TEAM
NEWTON, MA July 29, 2002 – Shira Computers, LTD., creator
of automated preprint production and workflow management solutions
for the worldwide prepress, printing and publishing markets, has
promoted Brooke Boarder to the position of Vice President of Sales,
World Wide. Boarder, in his previous position as Shira’s Director
of North American Sales, was a key member of the team that built
Shira’s customer base in North America. This promotion signifies
the continued confidence of Shira in the team now in place to continue
its effort toward brand globalization, growth and profitability.
Boarder brings more than 35 years of sales, sales management and
print production experience to the Shira team. He has held a variety
of positions in companies such as Scitex America, Creo, DS Screen,
International Paper and ISDC, an independent Optronics distributor
founded by Boarder. His career has spanned the sales continuum from
account executive, to regional and national sales management roles,
and founder of an industry dealership.
“I am excited by the challenge of introducing Shira’s
workflow solutions to the prepress and printing industries”
said Boarder. “Shira’s open solutions provide an innovative
alternative for customers looking to extend the lifecycle of existing
equipment and thereby increase profitability.”
“We are very pleased to have Brooke head our sales activities
and become an integral part of the management team,” said
Boris Poberezsky, CEO of Shira. “Brooke's extensive industry
and sales management experience bring a client-oriented viewpoint
to his role that is invaluable to a growing organization such as
Shira.”
"Vice President of Sales was a natural progression for Boarder”,
continued Poberezsky. "He has consistently delivered and contributed
to the company's growth in his previous roles of Central Regional
Manager and Director of North American Sales. Boarder is a good
lead for Shira’s world wide sales team. He’ll also play
a key role in developing new programs, services and strategic partnerships
that increase awareness, sales and market share.”
ABOUT SHIRA
Shira Computers, LTD. develops and provides digital preprint workflow
solutions that include support for native PDF workflows. Shira’s
scalable and vendor-independent solutions are designed to automate
the prepress production process for prepress, printing and publishing
firms. Shira’s workflow management solutions including Shira’s
automated end-to-end solution, Xpressi, and Shira classic modular
solutions including ShiraRIP, Shira CEPStoPS, Shira Trapping, Shira
MediaSaver, Shira UCR/GCR, and others.
Shira was founded in 1987 and is a wholly owned subsidiary of Vyyo
Inc., (Nasdaq: VYYO), a global supplier of broadband fixed wireless
systems. Visit Shira at www.shira.com, or call us at 888-340-0620
This press release contains forward-looking statements including,
among others, statements regarding the Shira’s future success
and profitability in the market and the success of the relationship
of Shira and Mr. Boarder in his new role. These statements involve
risks and uncertainties, and actual events and results may differ
materially from those projected in these forward-looking statements
as a result of several factors, including but not limited to, whether
Shira is successful in developing and marketing its new line of
Web-based workflow solutions, whether Shira is successful in becoming
a leader in the prepress and publishing software markets, the success
of Shira’s relationships with its existing and new customers,
and whether Shira and Mr.Boarder are successful in achieving the
expectations of Mr. Boarder’s new role with Shira.
Shira, the Shira logo, and Xpressi are trademarks of Shira, Inc.
All other product names, service marks, and trademarks mentioned
herein are trademarks of their respective owners.
For more information contact:
Public Relations / Scott Champeau
Shira, Incorporated
888-340-0620
pr@shira.com |
