NEWS FOR IMMEDIATE RELEASE

MARC MASCARA JOINS SHIRA TEAM AS DIRECTOR,
TECHNICAL SALES EVANGELIST
Former Worldwide Product Marketing Manager of Brisque Technology
Will Drive Shira Product Strategies

NEWTON, MA, September 9, 2002 – Shira Computers, LTD., creator of automated preprint production and workflow management solutions for the worldwide prepress, printing and publishing markets, today announced the addition of Marc Mascara to its marketing and sales teams. Mr. Mascara has over 15 years of extensive experience in international sales and marketing in the electronic prepress and emerging telephony marketplaces.

“We envision Marc becoming a strong voice for Shira”, said Boris Poberezsky, Shira’s Chief Executive Officer. “He has been intimately involved in workflow technology from the ground-up and he understands the technological challenges faced by today’s industry professionals. His unique blend of knowledge of the industry and strategic planning, sales, and business development skills position him for success in his role of Director, Technical Sales Evangelist at Shira, and we are pleased to have him join us.”

In the role of Director Technical Sales Evangelist, Marc will work directly with the market in both the pre-sales and post-sales arenas. He is also responsible for working with the core Shira development team to ensure that the Shira technology meets the demands of the global market space. “Marc is a strong multi-discipline contributor who will help draft, articulate and drive product strategies for Shira's market success,” concludes Poberezsky.

MASCARA NAMED SHIRA TECHNICAL SALES DIRECTOR
Prior to joining Shira, Mr. Mascara held a variety of marketing and business development positions at Creo Corporation, CreoScitex and Scitex, LTD. Most recently he was responsible for the worldwide product marketing of Creo's Brisque technology, where he managed the roadmap and financial business of the product line and related services. In addition to his extensive graphic arts background, Mascara led the emerging technology group with Digital Art Exchange, (DAX), then a telephony start-up.

Mr. Mascara is a prominent industry speaker and conference panelist. He holds a Masters Degree from Clemson University, as well as Engineering and Bachelor of Science degrees in Industrial Management Technology.

ABOUT SHIRA
Shira Computers, LTD. develops and provides digital preprint workflow solutions that include support for native PDF workflows. Shira’s scalable and vendor-independent solutions are designed to automate the prepress production process for prepress, printing and publishing firms. Shira’s workflow management solutions including Shira’s automated end-to-end solution, Xpressi, and Shira classic modular solutions including ShiraRIP, Shira CEPStoPS, Shira Trapping, Shira MediaSaver, Shira UCR/GCR, and others.

Shira was founded in 1987 and is a wholly owned subsidiary of Vyyo Inc., (Nasdaq: VYYO), a global supplier of broadband fixed wireless systems. Visit Shira at www.shira.com, or call us at 888-340-0620
This press release contains forward-looking statements including, among others, statements regarding the Shira’s future success and profitability in the market and the success of the relationship of Shira and Mr. Mascara in his new role.

These statements involve risks and uncertainties, and actual events and results may differ materially from those projected in these forward-looking statements as a result of several factors, including but not limited to, whether Shira is successful in developing and marketing its new line of network-based workflow solutions, whether Shira is successful in becoming a leader in the prepress and publishing software markets, the success of Shira’s relationships with its existing and new customers, and whether Shira and Mr. Mascara are successful in achieving the expectations of Mr. Mascara’s new role with Shira.

Shira, the Shira logo, and Xpressi are trademarks of Shira, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

For more information contact:
Public Relations / Scott Champeau,
Shira, Incorporated
888-340-0620
pr@shira.com